Digital Marketing Leader

Sales in TPHCM

<!DOCTYPE html> <html> <head> </head> <body> <p>SKY Music wishes to stage various campaigns to<strong> (a)</strong> educate the public about the right way to stream music for businesses and <strong>(b)</strong> bring the right tracks to the right ears, while collecting the appropriate dues for right holders.</p> <p>The main tasks include <strong>(a)</strong> collecting the right contact information of merchant owners/operators<strong> (b)</strong> approaching and staging screening / educating interactions with prospects<strong> (c)</strong> sorting outcomes to (re-approach / telesales follow up / salesman follow up, or other actions.&nbsp;</p> <p>SCOPE OF OPERATIONS: nationwide</p> <p><strong>REPORTING TO: Marketing Manager</strong></p> <ul> <li><strong>KPIs:</strong></li> </ul> <p>- Leads funnel</p> <p>- Conversion rate</p> <p>- Final sales amount</p> <p>&nbsp;</p> <ul> <li><strong>Commission:</strong></li> </ul> <p>- Based on closed contracts and collected revenue</p> <p>&nbsp;</p> <ul> <li><strong>Interaction:</strong></li> </ul> <p>- Sideways: head of sales, head of products, head of marketing</p> <p>- Team: to be built, from 2-3 staff should be sufficient.</p> <p>&nbsp;</p> <p><strong>What a typical campaign looks like:</strong></p> <p>- Gathering prospects: adworks, list building etc</p> <p>- Designing scripts for bots, designing scenarios</p> <p>- Testing scripts for bots, selecting right scripts to deploy, monitoring effectiveness per script per platform, re adjust, retry, re adjust retry</p> <p>- Sorting and assigning follow up measures</p> <p>&nbsp;</p> <p><strong>Who is the right candidate:</strong></p> <p>- A good poker player</p> <p>- A good social scientist</p> <p>- Someone who is versed in social marketing with a few years of experience</p> <p>- Someone who has failed a few times and have come back a little stronger</p> <ul> <li>If you don&rsquo;t have any of the above, but would still like to try, try.</li> </ul> <p><span style="text-decoration: underline;"><strong>More information:</strong></span></p> <p>SKY Music is a leading music licensing distributor in Vietnam. It has launched a background music platform (music used in business such as restaurants, cafe, supermarkets to help create the appropriate ambiance for the business to serve its customers).</p> <p>The platform is called SKY Music Soundtrack and it has quickly become the music solution choice for most prominent retail and restaurant chains in Vietnam. E.g., Golden Gate group, Red Sun Group, Aeon, Lotte, etc.</p> <p>The clients appreciate SKY Soundtracks on 2 main aspects: the efficient application of AI in planning and selecting the right playlist to serve their business at different time of day / different day of the week, and the transparent way in which each play per each track is counted toward the exact amount of copyrights amount to be transferred to the rights&rsquo; owner: SKY Music, the song&rsquo;s composers, the performing artist, etc.</p> <p>The challenge is now expanding this solution to smaller, independently operated businesses, e.g., street front shop, street front cafe and restaurants, etc.</p> <p>Most of these businesses are currently using Youtube or ZingMp3 / Nhaccuatui to stream playlists for their customers, not knowing that there would be no copyrights counted for the composers and the performance artist. In other words, they are unknowingly failing to pay their dues.</p> </body> </html>

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